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Drift Dept.

Brand identity · Packaging · Art direction · Website

Explore Drift Dept. ↗
Loop tiles and packaging from Drift Dept.

Stay for
one more.

Table games for restless hands. An identity built around the simplest move: a quarter-turn.

DriftDept.
A repeating pattern made from Loop's two curves

The game
wraps the box.

One geometric rule runs through the tiles, the packaging and the website.

A little turn.
A different picture.

The product gives the motion its purpose. Lift, turn, settle.

Take a turn.

A working puzzle makes the idea clear. Sixteen tiles. Four loops. No timer.

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