Lead Generation
How to Get Your First 10 B2B Clients (No VC Money)
The framework we use to help startups land their first 10 customers without burning through runway.
Insights on startup marketing, growth strategy, and building products. Written for founders who want to ship fast and scale.
The framework we use to help startups land their first 10 customers without burning through runway.
What channels, tactics, and approaches are actually generating customers for startups this year.
Why 99% of cold emails fail—and the framework that actually gets responses from your ICP.
The common mistakes startup founders make with content—and how to fix them.
Lead generation strategies designed for startups with no budget and no team. How to generate leads when you're a team of 1-3.
How to build a LinkedIn presence that converts when you'd rather be building product. No awkward personal branding required.
Stop obsessing over vanity metrics. Here are the numbers that actually predict revenue.
The growth channels that YC founders actually use to get customers. Not theory—field-tested tactics.
Outbound outreach to your ICP remains the highest ROI channel. Personalized emails to 50-100 targeted companies typically yields 3-5% response rate. Combined with referral programs and content marketing, startups can generate 10+ customers within 30-60 days.
Founder-led outbound + content for SEO + personal branding on LinkedIn. Pick 1-2 channels and go deep. Paid ads only after unit economics work. Focus on channels that match your ICP and stage.
Startups can start with $2-5K/month for ongoing marketing. Project-based work (websites, branding, video) ranges from $5K-50K depending on scope. The key is focus—not spending more, but executing consistently.